Have you ever bought something online, only to be surprised by hidden fees at checkout? That’s exactly what happened to Canadian moviegoers when Cineplex introduced an online booking fee—without making it clear upfront. In this episode of the Queen’s Law Pro Bono Radio Podcast, host Louna Aboud breaks down the landmark decision in Canada (Commissioner of Competition) v. Cineplex Inc., where the Competition Tribunal found Cineplex guilty of deceptive marketing under Canada’s Competition Act.
We explore what competition law in Canada is designed to protect and enforce, as well as how drip pricing—the practice of advertising a price that is unattainable due to hidden mandatory fees—violates these principles. We examine the facts of the case, including how Cineplex’s pricing strategy misled consumers and why the Tribunal ultimately ruled against the company, ordering it to pay a $38.9 million fine. Additionally, we discuss the broader implications of this decision, particularly how it could impact Canadian businesses, strengthen consumer protection, and set a precedent for future enforcement of pricing transparency.
This case is the first to test Canada’s new drip pricing provisions, making it a major milestone in competition law enforcement. Will this decision lead to better pricing transparency across industries? What does it mean for companies engaging in similar practices? Tune in to find out how this ruling could change the way businesses advertise their prices—and what it means for you as a consumer.
Louna Aboud – Producer, host, editor
Music by: https://pixabay.com/users/backgroundmusicforvideos-46459014/
Pro Bono Radio is part of the Queen’s chapter of Pro Bono Students Canada. The Pro Bono Radio team are not lawyers, and this is not legal advice.
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Research Referred to in the Podcast:
Competition Act, RSC, 1985, c. C-35.
Canada (Commissioner of Competition) v Cineplex Inc, 2024 Comp Trib 5.
Canada (Commissioner of Competition) v Premier Career Management Group Corp. 2009 FCA 295.
Competition Bureau, “Competition Bureau wins deceptive marketing case against Cineplex”, 23 September 2024, online (news release), <https://www.canada.ca/en/competition-bureau/news/2024/09/competition-bureau-wins-deceptive-marketing-case-against-cineplex.html>
CBC News, “Cineplex says it will appeal $38.9M fine over $1.50 online booking fee”, (last updated 25 September 2024) 23 September 2024, online (website), https://www.cbc.ca/news/business/cineplex-online-booking-fee-fine-1.7332024
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